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The Family Firm: A Data-Driven Guide to Better Decision Making in the Early School YearsThe instant New York Times bestseller! "Emily Oster dives into the data on parenting issues, cuts through the clutter, and gives families the bottom line to help them make better decisions." Good Morning America "A targeted mini MBA program designed to help moms and dads establish best practices for day to day operations. The Washington Post From the bestselling author of Expecting Better and Cribsheet, the next step in data driven parenting from
"Emily Oster dives into the data on parenting issues, cuts through the clutter, and gives families the bottom line to help them make better decisions." -Good Morning America
"A targeted mini-MBA program designed to help moms and dads establish best practices for day-to-day operations. -The Washington Post
From the bestselling author of Expecting Better and Cribsheet, the next step in data driven parenting from economist Emily Oster.
In The Family Firm, Brown professor of economics and mom of two Emily Oster offers a classic business school framework for data-driven parents to think more deliberately about the key issues of the elementary years: school, health, extracurricular activities, and more.
Unlike the hourly challenges of infant parenting, the big questions in this age come up less frequently. But we live with the consequences of our decisions for much longer. What's the right kind of school and at what age should a particular kid start? How do you encourage a healthy diet? Should kids play a sport and how seriously? How do you think smartly about encouraging children's independence? Along with these bigger questions, Oster investigates how to navigate the complexity of day-to-day family logistics.
Making these decisions is less about finding the specific answer and more about taking the right approach. Parents of this age are often still working in baby mode, which is to say, under stress and on the fly. That is a classic management problem, and Oster takes a page from her time as a business school professor at the University of Chicago to show us that thoughtful business process can help smooth out tough family decisions.
The Family Firm is a smart and winning guide to how to think clearly--and with less ambient stress--about the key decisions of the elementary school years.
Parenting is a full-time job. It's time we start treating it like one.
Review Citations:
- Library Journal 05/01/2021 pg. 60 (EAN 9781984881755, Hardcover)
- Publishers Weekly 06/21/2021 (EAN 9781984881755, Hardcover)
- Booklist 07/01/2021 pg. 6 (EAN 9781984881755, Hardcover)
ABOUT THE AUTHOR
Emily Oster is a professor of economics at Brown University and the author of Expecting Better, Cribsheet, and The Family Firm. She writes the newsletter ParentData and her work has been featured in The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and Bloomberg. She has two children.
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★★★★★ 5
Best chucker available
Style: Classic + 2pk Ball, Size: 26in
Best chucker out there, saved my arm throwing the ball, get great distance with this, and it quality made, should last a long time.
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Reviewed in the United States on April 23, 2026
★★★★★ 5
Great for our Lab!
Style: Classic + 2pk Ball, Size: 26in
Our Lab loves playing fetch and this is a great product to assist doing that. Great for open field, football-soccer fields, just any large open space. Another great use is scooping the ball up with ease.
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Impressive!
Style: Classic + 2pk Ball, Size: 26in
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Arm Saver
Style: Classic + 2pk Ball, Size: 26in
I loved this product as much as my dog! It saved my arm and the ball flew further than I could ever throw it myself. The rubber balls are very durable and are holding up very well for the ball chewer.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
For medium sized dogs over 25 lb
Style: Classic + 2pk Ball, Size: 26in
The product is great, but for my little dog, it won't work. The balls that come with it are too large for her. I will give this out for free if the dog park for people who have medium sized dogs. Over 25 lb
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Reviewed in the United States on May 26, 2026
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