SKU: 50957679709

The Dark Cloud

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Description

The Dark CloudCondition: BRAND NEW ISBN: 9781922585523 Format: Trade paperback (UK) Year: 2023 Publisher: Scribe Publications Description: A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. A simple 'like' sent from our smartphones mobilises what will soon constitute the largest infrastructure built by man. This small notification, crossing the

Condition: BRAND NEW
ISBN: 9781922585523
Format: Trade paperback (UK)
Year: 2023
Publisher: Scribe Publications


Description:
A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment.




A simple 'like' sent from our smartphones mobilises what will soon constitute the largest infrastructure built by man. This small notification, crossing the seven operating layers of the Internet, travels around the world, using submarine cables, telephone antennas, and data centres, going as far as the Arctic Circle.




It turns out that the 'dematerialised' digital world, essential for communicating, working, and consuming, is much more tangible than we would like to believe. Today, it absorbs 10 per cent of the world's electricity and represents nearly 4 per cent of the planet's carbon dioxide emissions. We are struggling to understand these impacts, as they are obscured to us in the mirage of 'the cloud'.




Some telling numbers-



  • If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States.



  • An email with a large attachment consumes as much energy as a lightbulb left on for one hour.



  • Every year, streaming technology generates as much greenhouse gas as Spain - close to 1 per cent of global emissions.



  • One Google search uses as much electricity as a lightbulb left on for up to two minutes.



  • All of humanity produces five exabytes of data per day, equivalent to what we consumed from the very beginnings of the internet to 2003 - an amount that would fill 10 million Blu-ray discs which, piled up, would be a
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SKU: 50957679709

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brugan
Houston, US
★★★★★ 5
Comfortable, Light Weight, Good Looking
Delivered quickly, exactly as pictured. The shirt fits well. I like the sweater bottom as opposed to a normal t-shirt bottom. The shirt looks dressier. A good value. I'd buy again.
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Reviewed in the United States on August 2, 2025
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Rob Juarez
Bozeman, US
★★★★★ 5
Surprised at the quality and style for the price point
I love the shirt and love the quality and love the way it fits. For the price point, it’s a really good T-shirt. I can be a brand ambassador if you guys would like. I do like the clothes a lot. Style, value, comfort and softness all great! I actually have 3 shifts and one pants from this brand and love all of them. Contact me to be a brand ambassador.
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Reviewed in the United States on February 27, 2026
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Tina
Battle Creek, US
★★★★★ 5
Dressy knit shirt
Nice and soft. Great Look to wear under a suit Jacket.
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Reviewed in the United States on April 11, 2026
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Malvo
Pawtucket, US
★★★★★ 5
Good buy
Nice quality shirt . It fits well and material is soft . Definitely recommend buying again .
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Reviewed in the United States on January 8, 2026
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enid
Draper, US
★★★★★ 4
Quality product
Fits really nice feels good. Very good product.
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Reviewed in the United States on December 10, 2025

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