SKU: 49270702482

Vintage Truck Print - Toyota Firetruck, Post Gojirra

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Description

Vintage Truck Print - Toyota Firetruck, Post GojirraTreasures from the ANTIQUE & VINTAGE TRUCK COLLECTION at Lost Highways Archive & Research Library. By exclusive arrangement with The Grand Review. Print size 24 x 18, and consciously formatted to work with a standard size store bought frame, or custom framed as you see fit. After Godzilla, or Gojirra as he is more properly known, kicks down half the city and leaves it in flames before loping back into the ocean, SOMEBODY has to step in and take care

Treasures from the ANTIQUE & VINTAGE TRUCK COLLECTION at Lost Highways Archive & Research Library. By exclusive arrangement with The Grand Review.

Print size 24 x 18, and consciously formatted to work with a standard size store bought frame, or custom framed as you see fit.

After Godzilla, or Gojirra as he is more properly known, kicks down half the city and leaves it in flames before loping back into the ocean, SOMEBODY has to step in and take care of all that destruction the big lizard was so cavalier about visiting upon us. Toy Yoda? No! Toyota!!!

This handsome brochure for a 1950s Toyota firetruck shows a stylized firefighter with the traditional helmet and ember protector cloth draping down from it. That said, the whole presentation could have been bland, static and utilitarian. Instead, it is bright, crazy and alive.

This print has been well received by both American and Japanese firefighters and fire departments, and damn popular with fans of Godzilla and all the classic Japanese monster toys and monster movies.

Vintage cars and trucks are extremely rare in Japan, as they were so dedicated to the new and ready to discard the old for so many years. From that perspective, this has always been a smile inducer whenever I run into Japanese old car nuts and graphic artists.


  • Handmade item
  • Materials: Art stock enhanced matte paper, archival ink
  • Made to order
  • Only ships within United States.

SHIPPING

All prints are shipped in a sturdy mailing tube for $8, which covers postage, tube and S & H.

BUYING MORE THAN ONE PRINT? Add a second print or any number thereafter of this or any other prints in our catalog and shipping is still just $8, total!!!

International shipping is available and reasonable. Please contact us for details.

A NOTE ON OUR PROCESS, OUR CHOICES AND THE QUALITY OF THE GRAPHIC CRAFTSMANSHIP THAT GOES INTO OUR PRINTS.

Every print we deem exciting enough to present to the public via our Etsy store or available here at our studio has gone through a number of steps. The first of those is always discovering and falling in love with an obscure image, always an original that we can hold in our hands. That image is speaking to us, sometime screaming “Don’t leave me here. See what I am, what I was, what I can be, what I SHOULD be!”

There is a real sense of excitement involved, and a great many smiles and knowing grins when we make that deal and bring that ancient print, that battered photo, that scrap of ephemera that contains some scrap of genius from an unknown commercial artist home with us, knowing already how we mean to approach its restoration.

There is the heady promise of a further hunt just as real as what drags a weekend fisherman out of bed at 3AM to work a favorite brook as we start our research, looking for that great backstory, and both ready and willing to tumble down as many rabbit holes as are revealed to us to get that story.

Then there is a meticulous digital restoration that is as often as much fun as riding a vintage Moto Guzzi on a winding coastal road. I don’t care if that sounds crazy, it really is like jumping in the saddle! So many choices, so many chances to take to subtly or spectacularly give new life to otherwise permanently obscure images.

This dedication and the ongoing rush of joy in the accomplishment of it, and the opportunity to share the results in our studio and here on Etsy, is the fire of passion that keeps these engines roaring. We make every effort to ensure our customers are not just satisfied but thrilled, and we happily stand 100% behind our work.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
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  • Delivery to the USA:
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 49270702482

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Reviewed in the United States on December 21, 2025
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