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Description
Fashion Brand StoriesCondition: BRAND NEW ISBN: 9781350135543 Format: Trade paperback (UK) Year: 2022 Publisher: Bloomsbury Description: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi'se , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a
Condition: BRAND NEWISBN: 9781350135543
Format: Trade paperback (UK)
Year: 2022
Publisher: Bloomsbury
Description:
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi'se , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.
These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.
Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
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4.5 ★★★★★
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Product Reviews
★★★★★ 4
Quality Jeans
Size: 31, Color: Laser Daisy
They didn't fit. I returned them. They are heavy. Quality material. I might reorder in a bigger size.
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Reviewed in the United States on June 28, 2025
★★★★★ 5
Great quality as always with Free People. Fit is awesome and they are so cute on!
Size: 29, Color: Snake Combo
These are adorable and fit so good! They make your butt look fantastic! Very flattering and stylish.
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Reviewed in the United States on September 30, 2025
★★★★★ 3
Heavy
Size: 32, Color: Laser Daisy
Very cute but very heavy Jean material. Definitely not for spring or summer wear. And too heavy for the suitcase. Such a shame.
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Reviewed in the United States on July 21, 2025
★★★★★ 5
I finally got my hands on these
I love we the free, so happy I finally got my hands on these in my size. I love the black, they are so comfy and you can feel the quality. They fit perfect. Recommend trying them!
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Reviewed in the United States on March 2, 2026
★★★★★ 5
Fun Barrel Jean
Size: 28, Color: Soundwave
Great Jeans, love the look and fit
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Reviewed in the United States on April 29, 2026