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Description
Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling
Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.
Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
The guide to creating engaging web content and building a loyal
following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.
Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others
Leverage social media and social tools to get your content and
ideas distributed as widely as possible
Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy
Write in a way that powerfully communicates your service,
product, or message across various Web mediums
Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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4.1 ★★★★★
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Product Reviews
★★★★★ 1
Terrible pillows
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
These pillows might be fine if you need them for a decorative sham, but definitely NOT to sleep on. They are super lumpy and soft, days after taking them out of package. It seems like there are just bunches of cotton strips in a row that are hard to fluff. They are also dark in some areas, so it looks like the pillow is stained, when in fact it's whatever material the stuffing is. I can't return them because they won't fit back in the box. Super disappointing.
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Reviewed in the United States on March 8, 2026
★★★★★ 5
Comfortable from the first night
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
I found them comfortable and with good support for the head and neck. They are wide in size and feel soft when lying down. After several days of use they continue to retain their shape without problem.
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Reviewed in the United States on June 6, 2026
★★★★★ 4
Not as Firm as I had hoped
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
A good pillow.
However, there is quite a difference between the manufacturer's and my idea of "medium firmness". I found this pillow much softer than I had anticipated.
I'll have to go for firmer for my next purchase.
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Reviewed in the United States on July 28, 2025
★★★★★ 5
I admit when I was wrong.
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
3/29/26 - I took the pillows and put them in my dryer on steam refresh for the default 10 minute cycle.
OMG - they fluffed up and evened out to be soft and comfortable, no lumps whatsoever. If you like a soft pillow with some support, but not firm support, THIS is what you want. I am truly amazed.
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Previous review---They arrived in a vacuum seal bag. When you cut the bag and they inflate, they inflate lumpy like. Some areas are thick and some have to fill so, not very good. I am going to try washing them and drying them to see if they fluff up better.
Will post the results in a day or two.
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Reviewed in the United States on March 24, 2026
★★★★★ 3
Immediate neck and back pain
Size: Queen - Pack of 2, Style: Medium, Configuration: Pillow
Nice full pillows that holds its shape, BUT was NOT good head and neck support. I noticed an immediate difference. From non existent to growing neck pain in the first night’s use, through the week.
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Reviewed in the United States on May 30, 2026