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The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.1 ★★★★★
Based on 46 reviews
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Product Reviews
★★★★★ 1
The most worthless item I've purchased
Color: Black
I bought this can opener February 13th I think and I used it 2 weeks ago and is now broken won't open up anything so my review for this is the worst piece of crap can opener I've ever purchased so now I guess I got to go back to the manual hand one the Old faithful!!!! Do not I mean do not purchase it
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Great opener
Color: Blue
Had a battery operated can opener before and was always changing the batteries. Love the safety cut and this works great now that I can just charge it with my phone charger. Fits in my drawer so no counter space used
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Reviewed in the United States on March 27, 2026
★★★★★ 5
Can opener
Color: Black
Great can opener. Charge lasts a good while.
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Reviewed in the United States on May 23, 2026
★★★★★ 1
Leaves an EXTREMELY SHARP edge - cuts off entire lid from sides of can!
Color: Blue, Color: Blue
This can opener cut off the whole top of the tuna cans and left an insanely sharp, wobbly, very thin edge of the top of the can that nearly cut me because there was no heavy metal lip left behind to hold the structure of the top of the can! This is a very bad feature that is going to really hurt someone! I do NOT recommend this for anyone! Needs a product recall!
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Reviewed in the United States on May 21, 2026
★★★★★ 3
Lackluster
Color: Black, Color: Black
It does what it’s supposed to but only for a couple of cans before it dies. I’ve learned that I have to charge it before I put it away or it’s dead when I need it next and that’s after 2-3 cans. It’s small and fits in my drawer nice, does what it’s supposed to, just a little disappointed in how long it lasts
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Reviewed in the United States on May 21, 2026