SKU: 58372077366

Віпле, ану пожмакай! Класичний посібник для творців чудової реклами. Scream, Squeeze It! The Classic Guide For Creating Great Ads

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Віпле, ану пожмакай! Класичний посібник для творців чудової реклами. Scream, Squeeze It! The Classic Guide For Creating Great Ads, ! . Scream, Squeeze It! The Classic Guide For Creating Great Ads ' , , . , , , , , . , . ; ( ). . , . . . , ', ! ' . , , , . , , . , , . ! , , . , , ', , The Martin Agency SPECIFICATIONS: Author: Luke Sullivan Publisher: ArtHuss Language: Ukrainian Publication Date: 2025 Number of pages: 400 pst Format: Paperback Width: 165 mm 6,5' Height: 235 mm 9,3' Weight: 650 g Illustrations: Black and white ISBN: 9786178425951

Віпле, ану пожмакай! Класичний посібник для творців чудової реклами. Scream, Squeeze It! The Classic Guide For Creating Great Ads

'У нашому бізнесі немає якихось чітких правил, але є певні речі, в які ми віримо. Ми віримо, що реклама ефективніша, якщо її вплив розрахований на сприйняття правою півкулею мозку споживача, а не лівою, — тоді споживач придбає наш товар швидше і буде більше впевнений у тому, що йому це справді потрібно. Ми віримо, що важливо максимально сконцентруватися на своєму завданні. Ми віримо в конкуренцію і заохочуємо її; вона мотивує нас працювати ще краще (хоча ми водночас і боїмося її). Ми ненавидимо поразки. Ми віримо в геніальні рішення і в те, що їх варто реалізовувати.

Ми віримо в споживачів. Ми віримо в магію. Я заздрю молоді й людям, які тільки розпочинають свій шлях у рекламній індустрії й читатимуть книжку Люка Саллівана 'Віпле, ану пожмакай! Класичний посібник для творців чудової реклами' вперше. Вона розповість їм і про те, як генерувати геніальні ідеї, і про те, як отримувати задоволення від самого процесу роботи. Як і я, вони дивуватимуться тому, як Люку вдається знаходити оригінальні та цікаві способи донести до читача свої думки. Прочитавши цю книжку, вони повернуться до свого навчання, до пошуку роботи — або вже до самої роботи зі свіжим ентузіазмом. Вони будуть готові до нових професійних викликів! А тим із нас, хто й досі береже зачитані до дірок перші видання цієї книжки, буде цікаво знайти в оновленому й доповненому виданні поради Люка щодо нових медіа. Він знову допоможе нам впоратися зі страхом перед змінами, знову покаже нам, як подолати виклики і досягти успіху', - Майк Г’юз, Президент і Креативний директор The Martin Agency

SPECIFICATIONS:

Author:Luke Sullivan - Люк Салліван

Publisher:ArtHuss

Language:Ukrainian/Українська

Publication Date:2025

Number of pages:400 pst

Format:Paperback

Width:165 mm / 6,5'

Height:235 mm / 9,3'

Weight:650 g

Illustrations:Black and white

ISBN:9786178425951

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SKU: 58372077366

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4.1 ★★★★★
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Hailey Puka
Fort Morgan, US
★★★★★ 5
This book is great!
Format: Hardcover
I bought this for a friend and it didn’t disappoint. It’s such a fun book! I’m definitely going to be borrowing it from her to make some of the recipes. The pictures are wonderful and the recipes don’t look overly complicated.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 2, 2025
M
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Michelle Martin
Belleville, US
★★★★★ 1
Not Happy Hour
Format: Hardcover
Recipes are from Mars
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2026
B
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BlankFrank
Los Angeles, US
★★★★★ 5
A Book I Wish I Had Back Then
Format: Paperback
This is EXACTLY the sort of book I wish I had available to me when I was ready to leave home. I was filled with all sorts of braggadocio and I knew everything I needed to get out the door..............and then was introduced to the 'school of hard knocks' From discovering how to budget and manage your money, to learning how to cook and eat healthy food, to figuring out how to start a career, this book has something to teach even the most well rounded youngster. These aren't in-depth discussions about every aspect of how to live your life, but these ARE a great starting point and with the knowledge provided here, and a little bit of common sense, you can survive early adulthood and move towards a more fulfilling life. Life is a series of learned events, usually set it motion through observing the people we respect, but not everyone can be everywhere at once and this book can and does fill in a bit of this and a bit of that, often inspiring a conversation that will provide more opportunities to share life lessons and avoid some of the bumps and bruises life has to offer. As a grandparent watching his oldest grandsons get ready to leave the nest, I found this book to be a helpful way to share my experiences in a way that goes well beyond "because I said so" and reaches into the 'how' and the 'why', even explaining the reasoning, all without seeming to meddle in their affairs. Unlike childhood where you can stomp your feet, declare 'that's not fair' and receive an immediate 'do-over', real life doesn't offer that and it's best to be prepared for what life is going to bring you. This book does that.
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Reviewed in the United States on April 6, 2025
B
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Brooke
Belleville, US
★★★★★ 5
life skills
Format: Kindle
This is a great book full of life skills. the opening up managing your money and budgeting. The book is full of 100 everyday life skills that we need in order to function. ones that we might not have been taught growing up. the most significant chapter for me was on the money and I had to deal with stress and anxiety.
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Reviewed in the United States on June 7, 2022
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kldice
Houston, US
★★★★★ 4
Some information may be new...
Format: Paperback
My son overall liked the book, but did say quite a few things listed he already knew.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 11, 2023

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