SKU: 56949190976

As I Am - Twist Defining Cream

Sale price$35.44 Regular price$39.38
Save 10%

Pay in installments of $9.85 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 19 - Jul 24

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

As I Am - Twist Defining CreamSize : 8 Oz Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Increase in Hair Moisture by 23%. Shiny smoothness, (and lots of it), is what you'll get when you twist with this one of a kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and

Size : 8 Oz

Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max!

Increase in Hair Moisture by 23%. Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.  

Benefits:
Produces shiny, well-defined twists and twist outs
Produces strong, lasting definition
Minimizes frizz and maximizes smoothness
Hydrates dry hair
Helps promote healthy hair growth from the follicular level
Helps prevent shedding and thinning

Directions:
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away!
Spray with water if hair begins to dry before you're done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
For twist outs, undo twists and separate, only after hair is completely dry.For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.
You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.
    Ingredients
    Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene, Linalool) 

       Tips
      • For the tightest twists with maximum definition, twist hair while it is soaking wet.For more fullness and elongation, twist hair while damp. 
      • Apply product liberally, but use less product when twisting barely damp hair. The wetter the hair, the more Twist Cream you can use.
      • Twist each section, leaving about ½" – ¾" untwisted at the ends. Twirl this portion around your forefinger and carefully slide your finger down and out of the coil.
      • As you twist, arrange the twists in the places and directions that you ultimately want them positioned in your finished style. For example, if you want your style to be straight back, away from you face, showing your hairline, make sure you twist your sections back and away from your face.
      • If you plan to twist out your hair as soon as it's dry, you don't have to be very careful about ultra neat and precise partings at all. In fact, it's probably better that you not be if you don't want your scalp exposed when you've finished styling.
      • Twisting in a brick layered pattern will minimize scalp exposure with twist-out styles. Once hair is completely dry, you may also gently massage along your scalp to obscure the partings. Be careful not to disturb the coiled/curled alignment along the length and ends of the sections. Remember, in the days after your twist-out, your hair also will naturally fill in and become fuller.
      • To complete your style, you may desire fullness in some or all areas of your hair. If you opt to separate your twists for more volume, take care to handle them very gently. Pulling and separating carelessly will cause the multi-strand coil assemblies to come apart and take on an undefined, frizzed look.
      • Remember: The more you manipulate your twists, the fuller your hair will get, so separate or finger fluff where you want volume or height. Fluff just a little or not at all where you want closer-to-the-head, flatter areas. Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair.
      • On the days after you've twisted with the Twist Defining Cream, you may apply As I Am® Moisture Milk, DoubleButter®Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.
      • Don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.
      • With twist-out styles, at times it may seem that an entire section or two needs some attention. Just dampen your fingers, run them along the section with a little Twist Defining Cream, and re-twist. It will be dry in 15 – 20 minutes or so. Once dry, untwist it and voila! – a quick refresh! 
      • Finally, always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.
        Shipping Notes
        • Free Standard Shipping on $100+ Orders to the USA.
        • Except Preorder products are shipped in 48 hours.
        • Delivery to the USA:
        1. Standard Shipping : 3-10 business days
        • If time is of the essence, please consider selecting expedited delivery for faster service.
        Exchange/Return Notes
        • We offer a 30-day return/exchange service after receiving.
        • Final sale items are not eligible for returns or exchanges.
        • To process your return/exchange, please contact us at [email protected]
        • Please click here for more details>>> Return & Exchange Policy
        SKU: 56949190976

        Discover Niche Categories That Outsell

        Top-Converting Item to Boost Your Average Order

        4.9 ★★★★★
        Based on 30 reviews
        Sort
        Highest Rating
        Newest First
        Oldest First
        Product Reviews
        B
        Verified Purchase
        Brian Diez
        Alexandria, US
        ★★★★★ 4
        Good Quality
        Size: 11, Color: White
        Nice looking shoe. Slides on easy. My only feedback would be I wish the toe box was a bit wider and the heel a bit higher. It's a good shoe overall. I would buy again.
        WAS THIS REVIEW HELPFUL?YesReportShare
        Reviewed in the United States on April 10, 2025
        C
        Verified Purchase
        carl mazaleski
        Pawtucket, US
        ★★★★★ 5
        Fit
        Size: 11.5 Wide, Color: Cognac
        Comfortable and affordable
        WAS THIS REVIEW HELPFUL?YesReportShare
        Reviewed in the United States on May 14, 2026
        T
        Verified Purchase
        The Product Connoisseur
        San Leandro, US
        ★★★★★ 3
        Classy pair that look great but don’t last
        Size: 12, Color: Black, Size: 12, Color: Black
        Great shoe. Slip on is easy and the shoes are comfortable and classy. Ten months later and the bottom has holes and didn’t last.
        WAS THIS REVIEW HELPFUL?YesReportShare
        Reviewed in the United States on March 30, 2025
        J
        Verified Purchase
        Jon
        Whiting, US
        ★★★★★ 5
        Love it
        Size: 11, Color: Black
        Almost the perfect travel shoe. Goes well with both casual and formal attire. Walked like a million steps with this in Japan, SEA, etc. only thing it probably can't do is probably hiking. Otherwise the leather feels really high quality, and the shoe slips on without much fuss. I'd describe the style as: a dressed-up Converse
        WAS THIS REVIEW HELPFUL?YesReportShare
        Reviewed in the United States on March 22, 2026
        J
        Verified Purchase
        jack brice
        Birmingham, US
        ★★★★★ 1
        Would not every buy marc Joseph shoes ever
        Size: 11 Wide, Color: Black
        The marc Joseph shoes did not hold up had a blow out rightside of shoes had the shoes for about two weeks when my wife noticed and say that not good.i buy Cohen shoes and Clarke shoes
        WAS THIS REVIEW HELPFUL?YesReportShare
        Reviewed in the United States on May 7, 2026

        recommand products