SKU: 5976922847

我們為何相信:從鬼魂、神和外星人,到陰謀、經濟和政治,大腦如何打造信念並鞏固為真理

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我們為何相信:從鬼魂、神和外星人,到陰謀、經濟和政治,大腦如何打造信念並鞏固為真理: : Michael Shermer Michael Shermer HBODiscovery

作者: 麥可.謝爾默  |  譯者: 蔡丹婷


理性試圖駕馭信念,而信念總是脱韁而行。

我們的信仰或迷信,是如何根深蒂固的?
人們不僅相信奇怪的事物,更會相信任何事物,
是什麼助長了我們對於科學不予採信的事情,深信不疑。

關於信念如何誕生、形成、強化、挑戰、改變和消失,
最全面且啟發性的一本書。

  在《我們為何相信》這本綜合了三十年研究的著作中,心理學家、科學史家和世界上最著名的懷疑論者麥可‧謝爾默(Michael Shermer),顛覆了關於人類如何形成(對世界)信念的傳統思維。

  首先是信念,然後才是對信念的解釋。

  我們的大腦是信念引擎。從透過感官流入的感官數據,大腦會自然地尋找和發現模式,然後為這些模式賦予主體性、注入意義。

  一旦這些模式形成了信念,大腦便開始尋找支持這些信念的證據,如此加速鞏固信念的過程,這個過程周而復始地進入信念確認的正回饋循環;而我們的大腦用以鞏固信念的認知工具,數量非常眾多。

  本書以五個部分,說明我們何以相信奇怪的事物,更相信任何事物;書中從懷疑論角度切入,從政治、經濟、宗教領域,到陰謀論、超自然現象,以及人類為何相信不明飛行物、相信外星人綁架、相信超自然事物、相信讀心術等等,為什麼人們總相信自己是對的,別人都是錯的。

  透過對這些現象的分析,謝爾默期許,能為長期相信某個觀點或信仰的人帶來不同的思辨角度。也強調了我們之所以需要科學,就是因為科學是有史以來確定信念是否符合現實的最佳工具。

本書特色

  既有「說明人心想要相信、渴望縱身一躍」的信仰第一手真實故事,亦有「探索政治極化、人類偏誤和陰謀論」的人文社科關注,也有「信念如何在大腦中成形、強化、改變」的認知科學觀點。

作者
 
麥可.謝爾默(Michael Shermer)

  《科學美國人》雜誌的專欄作家,《懷疑論者》雜誌的創始人,懷疑者協會會長,為美國公眾生活中的重要人物。克萊蒙特研究大學客座教授,曾在加州大學洛杉磯分校教授心理學、演化論和科學史。他著作頗豐,出版過九本書,包括暢銷書。

譯者

蔡丹婷


  師大翻譯研究所畢業。坐過辦公室,當過英文老師,但還是最喜歡翻譯,最愛的是家人。極喜歡窩在家中推敲字句的日子,更喜歡透過不同語言接觸新知,夢想是能使用八國語言。過去二十年主要為HBO頻道及Discovery系列頻道翻譯字幕,譯有《綠手指聖經》、《形狀:資訊、生物、策略、民主和所有事物背後隱藏的幾何學》。
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SKU: 5976922847

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4.8 ★★★★★
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Verified Purchase
Jarett
Battle Creek, US
★★★★★ 5
Great investment
Size: Small: 24" x 24"
It catches the pee that runs off the pad, great investment!!
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Reviewed in the United States on February 12, 2026
K
Verified Purchase
Karen
Bozeman, US
★★★★★ 2
It doesn’t stop leaks from the pee pad.
Size: X-Large: 28" x 34"
I’m trying to figure out how not to have leaks occasionally. I’m going to call the company to see if there’s something I should be doing.
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Reviewed in the United States on January 3, 2026
M
Verified Purchase
Michael Holbrook
Los Angeles, US
★★★★★ 5
Training pad holder literally rises above the competition
Size: 24"X24"
We have been through a variety of potty pad products during our housetraining journey with our Havanese pup. The Petphabet training pad holder has been the best by far and has ended our search for a number of reasons: Pros: 1. Grid design keeps puppy from chewing/tearing/destroying/eating the potty pad. 2. Size is perfect for our pup even as he is getting bigger (15 lbs) - mileage may vary for larger pups/dogs. 3. HERE IS THE REASON THIS PAD HOLDER STANDS OUT AMONG THE COMPETITION - The top grid is elevated off the surface layer where the pad lays, which allows an air gap between the standing surface and the potty pad. This allows the urine to fall to the pad without pooling and without your pup stepping in it and tracking it everywhere! Cons/Areas for improvement: 1. We like blue but it's not for everyone! 2. The "posts" holding the mesh up from the base carry all of the weight of the dog and in some cases jumping or playing on the pad holder can cause the edges of the posts to cut through the potty pad liner, causing a (minor) leak. I would recommend the manufacturer design any subsequent models with larger, flat surfaces on the post supports. 3. The 4 piece design means the base is not solid but has a split down the middle that is not waterproof. This can be remedied by caulking the 2 sides of the base together with clear silicone assuming you will no longer need to disassemble the unit. 4. Poo can get caught in the grid if your pup has loose stool. If not removed quickly your pup may step on it and really pack it in there. After many trials with other products, we are very happy with this training pad holder and have bought a total of 3 units for different areas of our house. I highly recommend for small dogs/pups!
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Reviewed in the United States on August 28, 2023
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Verified Purchase
KJP
Massapequa, US
★★★★★ 5
Works Great!!!
Size: 18"X24"
I have 2 pugs and have trained them to "go" on a grid. I started with another brand (Klean Paws) but found this brand (Petphabet Puppy Training Pad Holder) to be superior in several ways. This training pad holder is designed much better. The plastic grid is well supported so the puppy does not get wet paws when waling on the grid. The overall design of the training pad holder makes it very easy to replace training pads. Standard training pads (17.5" x 23.5") fit the medium Petaphet puppy training pad holder perfectly. Just lay the pads flat on the bottom, place the grid on top and clip it all into place with the frame. The frame holds everything in place and keeps any loose ends, hidden from mischievous puppies. It takes a lot of effort to train puppies to "go" on a grid, but it's worth it. I started with one grid in a crate. Then, I gaited off my kitchen area, with 4 medium grids (as shown in the video). You cannot expect a puppy or dog to just go to one spot and do their thing. Dogs like to sniff and walk around before they "go." They need room. I suggest 2 medium girds per medium-sized dog. I have 2 pugs and 4 grids. I reward them with a pinch of peanut butter, whenever I see them go on the grid. I simply pickup the #2 with TP and flush it down the toilet. I replace the pads, in the 4 grids, once a day. NOTE: The sellers of the dog training pad holders seem to come and go. If you cannot find this particular training pad holder, do a search for Mesh training pad holder. Be sure to get a training pad holder that has 3 parts -- the bottom tray, the mesh grid, and a frame that holds it all together. Some of the simpler grids have just 2 parts (bottom tray and top). They are simpler, but do NOT keep paws dry.
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Reviewed in the United States on October 1, 2018
M
Verified Purchase
Miriam Velez
Chelsea, US
★★★★★ 4
Good quality, but my dog didn’t like it
Size: 24"X24"
The product arrived in perfect condition and looks well made. It’s sturdy and easy to clean, so I can see it working well for many dogs. However, my Cavapoo (17 lbs, 1 year old) never liked it. I tried for several weeks, but there was no way to get him to use it. I think it depends on the dog’s preference. For us, it didn’t work, but the product itself is good quality.
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Reviewed in the United States on August 20, 2025

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