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Description
Transnational Marketing Journal, Vol. 3, No.1, May 2015CONTENT Positioning Generation Y for effective mobile communication: The case of three cities in India Varsha Jain & Saunya Pant The classification of customer and brand oriented marketing capabilities Katharina Buttenberg An investigative analysis of the factors influencing degree of involvement in a foreign market Maktoba Omar & Collins Osei The influence of country personality dimensions on intensions to recommend visiting: The preponderance of
CONTENT
Positioning Generation Y for effective mobile communication: The case of three cities in India
Varsha Jain & Saunya Pant
The classification of customer- and brand-oriented marketing capabilities
Katharina Buttenberg
An investigative analysis of the factors influencing degree of involvement in a foreign market
Maktoba Omar & Collins Osei
The influence of country personality dimensions on intensions to recommend visiting: The preponderance of assiduousness and wickedness
Carlos Manuel Sœcia Bœrcio, Rui Manuel Vinhas Da Silva, Maria de F‡tima Salgueiro
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