SKU: 51499917391

If Youre In A Dogfight Become A Cat

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If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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4.2 ★★★★★
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Josey
Alexandria, US
★★★★★ 3
Will not charge your phone
Color: Black-Stock Market-31.5"x15.8"(with Wall Charger)
I love this mat, but it doesn't do what it says... I bought this mat for the candlesticks! The charging station was a bonus. It is very large and covers my working area, which I like. But when I go to charge my phones, it doesn't work! I placed my Android phone on the magnetic charging circle, and it showed the lightning bolt charging icon. I looked at it 5 minutes later to see how much it charged, and it was at the same % when I put it on, and the lightning bolt was gone. I tried three times, and it never charged! I then tried with my Apple phone, and the same thing, it doesn't charge. Buy this for the mat's aesthetics only; don't expect it to charge phones or earbuds...
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Reviewed in the United States on February 6, 2026
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Verified Purchase
Tae Ó Máille
Natrona Heights, US
★★★★★ 1
Not sturdy, practical, or worth the price.
Style: TREE
Very cheap, unsteady. Thin material, feels like it will snap with very little pressure. Does not stand up well, so when I place jewelry on it (2 very small pendants on thin solver chains), it tips over, making it not very functional or practical. It also is short, so even short chains fall onto the table (no tray below). I could have gotten a better one at Five Below for less. Really disappointed.
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Reviewed in the United States on January 16, 2026
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Verified Purchase
Lisa Smith
Battle Creek, US
★★★★★ 5
Happy Birthday Girl
Style: TREE
Bought this as a birthday present and added jewelry to it and it was a huge hit! Perfect for what we wanted and an amazing price!
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Reviewed in the United States on April 22, 2026
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Sandra Morgan
Omaha, US
★★★★★ 1
Too light weight!
Style: TREE
Very light weight. Fall over constantly. Had to use double sided tape to keep it upright!
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Reviewed in the United States on April 28, 2026
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Bridgett Browning
Los Angeles, US
★★★★★ 4
Great small decoration.
Style: TREE
Simple. Cute. Easy to build. Just a little thin, but honestly great for rings and earrings.
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Reviewed in the United States on February 6, 2026

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