SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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Maureen
Fort Morgan, US
★★★★★ 5
Softness
Color: Pink
The pups love it. It’s soft and squishy and crinkly. Pretty colors too.
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Reviewed in the United States on February 21, 2026
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Sheree Moskow
Dallas, US
★★★★★ 5
Great toy!
Color: Blue
This is great and the dog loves it!
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Reviewed in the United States on April 30, 2026
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Jim
Alexandria, US
★★★★★ 1
NOT for aggressive chewers.
Color: Blue, Color: Blue
Bruce had the stuffing out of this thing less than 5 minutes after handing it to him. This is not for aggressive chewers. Toys from the Dollar Tree have lasted longer than this thing. And now they want to charge me a buck to return it. I'll just let him finish shredding it. Maybe what's left will keep him entertained for a couple of hours.
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Reviewed in the United States on April 23, 2026
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LoraK8
Louisville, US
★★★★★ 5
loved it
Color: Blue
My pit mix LOVED this thing. We destuffed it and ripped an arm off but she still loves it
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Reviewed in the United States on March 6, 2026
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crf
Dallas, US
★★★★★ 3
Beautiful toy.
Color: Blue
I bought three. My pugs didnt like it. I gave 1 to neighbors dog(a terrier) lasted 3 days before tore apart. I gave my pugs toys to terrier. Liked it but came apart.
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Reviewed in the United States on April 18, 2026

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