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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.7 ★★★★★
Based on 19 reviews
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Product Reviews
★★★★★ 5
Five Stars
Format: Hardcover
Great, got it autographed by hank Azaria, the voice of moe
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 19, 2015
★★★★★ 4
Another Great Entry In This Series!
Format: Hardcover
See video for review.
(For a full flip through and in-depth review, follow the Youtube link on my Amazon profile).
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Reviewed in the United States on April 10, 2018
★★★★★ 5
Five Stars
Format: Hardcover
Book is great! Love it!
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Reviewed in the United States on May 12, 2016
★★★★★ 5
Five Stars
Format: Hardcover
nice
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Reviewed in the United States on December 1, 2014
★★★★★ 5
moelicious
Format: Hardcover
i cant wait to read it!!!!!
It came in great condition just like the ones I bought in australia
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 10, 2009
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