SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

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Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 28580089165

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AmazonPerson
Grantham, US
★★★★★ 5
EXCITING TO READ!
Format: Paperback
EXCELLENT!!! Could hardly put it down! What a story! What a life! Thanks for writing this one, Ana. Keep 'em coming!
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Reviewed in the United States on July 16, 2025
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Avra
Belleville, US
★★★★★ 5
Beautiful story of courage and Holy faith to overcome and break through every obstacle, achieving victory all for the glory of God.
Format: Kindle
Awesome testimony of astounding faith and courage. Reading this made me question my own life and areas of faith and places in my mindset that need work and restoration....amazing how Yeshua can take us to the heights of victory and make the impossible possible when we walk in obedience to His perfect will for our life.
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Reviewed in the United States on July 11, 2020
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Kindle Customer
Charlottesville, US
★★★★★ 5
Larger than Imagination True Story
Format: Kindle
Throughout the book Holy Spirit would confirm the truth of what is written here to me with His unmistakable presence, filled with vibrant energy and peace. In some places my neck bones would shift and move into alignment, with audible pops. My sinuses got very clear as I read as well. Over and over simple sentences would instantly draw out tears or big sobs. Not from the emotionalism, rather from the depths of me responding to the Spirit of God present on simple words. These are all things I know to come from God and His annointing resting on Ana and this book.
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Reviewed in the United States on October 15, 2022
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Jeff M
San Leandro, US
★★★★★ 5
Very interesting and insightful!!
Format: Kindle
You don't want to put this book down! A lot of insight concerning Redeeming the Land . Opens your eyes to the realm of the spirit.
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Reviewed in the United States on October 6, 2019
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Holy Spirit
Bozeman, US
★★★★★ 5
Waow
Format: Kindle
God bless you woman of God . This book was written for me. Wow what a journey of Faith! I'm speechless
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Reviewed in the United States on June 27, 2020

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