SKU: 25209006394

Audemars Piguet “TV Case” Oversize Dress Watch 18K White Gold Blue Dial Circa 1970s

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Description

Audemars Piguet “TV Case” Oversize Dress Watch 18K White Gold Blue Dial Circa 1970sAudemars Piguet TV Case Oversize Dress Watch 18K White Gold Blue Dial (Calibre 2001, Circa 1970s) The Audemars Piguet TV Case Oversize is a rare and striking expression of the brands creative spirit during the 1970sa period when the maison explored bold new forms while maintaining its traditional craftsmanship and ultra thin mechanical excellence. This exceptional example, crafted entirely in solid 18K white gold, features a deep blue dial, manual

Audemars Piguet “TV Case” Oversize Dress Watch – 18K White Gold Blue Dial (Calibre 2001, Circa 1970s)

The Audemars Piguet “TV Case” Oversize is a rare and striking expression of the brand’s creative spirit during the 1970s—a period when the maison explored bold new forms while maintaining its traditional craftsmanship and ultra-thin mechanical excellence. This exceptional example, crafted entirely in solid 18K white gold, features a deep blue dial, manual Calibre 2001, and comes complete with its original box, strap, and buckle. Beautifully preserved and fully original, it represents a true connoisseur’s find.

The Case – Sculptural White Gold Modernism

The 34 x 32 mm white gold case (excluding crown and lugs) is immediately recognizable for its distinctive “TV screen” design—a hallmark of avant-garde 1970s horology. With a lug-to-lug length of 39.5 mm, the watch wears elegantly yet confidently, its proportions perfectly capturing the interplay between geometry and refinement that defined Audemars Piguet’s experimental dress watches of the era.

The case remains unpolished, preserving its crisp edges and deep hallmarks—a true rarity for a watch of this age. The white gold Audemars Piguet crown completes the composition, understated yet unmistakably luxurious.

Its minimalist, architectural form demonstrates the maison’s ability to blend cutting-edge design with timeless elegance—decades before integrated and shaped cases became mainstream.

The Dial – Deep Blue Sophistication

The very dark blue dial is mesmerizing, shifting between navy and almost black depending on the light. Its minimalist layout—clean baton indices and slim hands—lets the unique color and texture take center stage. The effect is quietly hypnotic, a reminder of how Audemars Piguet balanced bold design with restraint.

This dial, factory original, remains in stunning condition, showing only gentle aging consistent with its vintage nature. The simplicity and depth of the color make it one of the most elegant dials from the brand’s pre-Royal Oak era.

The Movement – Audemars Piguet Calibre 2001, Ultra-Thin Mastery

Powering this watch is the Audemars Piguet Calibre 2001, a manual-wound ultra-thin movement that stands as a technical triumph of its time. The calibre is beautifully constructed—slim, reliable, and finished to haute horlogerie standards, as expected from Audemars Piguet’s workshops in Le Brassus.

Renowned for its precision and delicacy, the Cal. 2001 is part of the same lineage that inspired many of AP’s finest dress watches throughout the 1960s and 1970s. The movement runs smoothly and accurately, underscoring its quality and the care with which this piece has been preserved.

The Strap & Buckle – All Original AP

This example retains its original Audemars Piguet alligator leather strap, adding an authentic touch to its already remarkable completeness. (Please note that for sales outside the EU, the strap may be removed due to CITES regulationsgoverning exotic leathers.)

Accompanying it is the original 18K white gold Audemars Piguet pin buckle, made by Wenger, one of AP’s historic Swiss suppliers. Together, they complete a fully original and cohesive presentation.

The watch also comes with its original Audemars Piguet box, making it an extraordinarily complete and collectible example.

Key Details

  • Model: Audemars Piguet “TV Case” Oversize Dress Watch

  • Movement: Audemars Piguet Calibre 2001, Manual-Wound Ultra-Thin

  • Case Material: 18K White Gold (Unpolished, Crisp Hallmarks)

  • Case Size: 34 x 32 mm (39.5 mm lug-to-lug)

  • Dial: Original Deep Blue (“Very Dark Blue”)

  • Crown: Original 18K White Gold Audemars Piguet Crown

  • Crystal: Mineral Glass (Excellent Condition)

  • Strap: Original Audemars Piguet Alligator Leather Strap

  • Buckle: Original 18K White Gold Audemars Piguet Buckle (Made by Wenger)

  • Accessories: Original Audemars Piguet Box

  • Era: Circa 1970s

  • Condition: Exceptional – unpolished case, pristine dial, complete and original set

Why This Watch?

The Audemars Piguet “TV Case” Oversize Blue Dial represents a rare convergence of design innovation and mechanical artistry. In the 1970s, before the Royal Oak revolutionized sports luxury, AP was already experimenting with daring shapes and ultra-thin calibres—this watch is one of those creative milestones.

With its deep blue dial, white gold construction, and unpolished originality, it exemplifies the maison’s flair for elegant modernism. The completeness of the set—box, strap, and Wenger-made buckle—only enhances its desirability.

A truly gorgeous and rare Audemars Piguet, it stands as a museum-worthy example of discreet luxury from one of Switzerland’s most revered maisons—an icon of design purity and mid-century elegance.

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SKU: 25209006394

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SavanahClark
Phoenix, US
★★★★★ 5
Love this stuff!
Style: SPF 50
I use this every day and I love how it is frangrance free and creamy. I have a very fair complexion and I will say it leaves a slight white cast but it doesn’t bother me because it almost makes my fairness more creamy looking. My skin texture has improved since wearing it daily and no allergies from it. I highly recommend especially if you have fairer skin otherwise it may leave a cast .
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Reviewed in the United States on February 19, 2023
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Dawn
Chelsea, US
★★★★★ 5
Excellent mineral sunscreen with minimal white cast.
Style: SPF 50
This is one of the healthier sunscreens I’ve found so far. You’re not likely going to find a mineral sunscreen that doesn’t leave some white cast. However, this one rubs in pretty good with minimal cast. You can dab on and rub in fairly easily… as long as you don’t use too much the white cast should be minimal. I am not sure how well this would work on darker skin tones. My arms are a medium skin tone… my legs are more of a light-medium tone. I prefer mineral sunscreens, and this is the best one I found so far and compatible to Supergoop mineral play. If you liked that one, you would likely enjoy this Coola one too.
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Reviewed in the United States on January 25, 2025
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Kaitlyn Jacobson
Los Angeles, US
★★★★★ 1
Would not recommend
Style: SPF 50
I literally never write reviews but felt compelled to write one for this sunscreen because I was very caught off guard by all the positive reviews. This sunscreen leaves the most insane white sheen that never soaks in and gets on EVERYTHING. I put this on and drove to the beach and had sunscreen on my car seat, the steering wheel, the center console, the door, EVERYWHERE! It took forever to clean up and was such a hassle and that was after having let the sunscreen soak into my skin for an hour. Also the sunscreen is really thick and difficult to spread and makes you look ghostly white. Plus, the sunscreen has a really odd odor that reminded me of play dough? That might not be a negative thing for everyone but I found it unpleasant. There are definitely better mineral sunscreens out there. For the price I expected a much better product.
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Reviewed in the United States on June 11, 2025
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John Reid
Chelsea, US
★★★★★ 3
Sticky and white
Style: SPF 50
The sunscreen has a very sticky and thick texture. It will keep you from getting sunburnt, but it will also leave you with a white color.
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Reviewed in the United States on July 22, 2024
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Brona Buys
Birmingham, US
★★★★★ 4
Good sunscreen
Style: SPF 50
Super good coverage and it lasts a long time in the sun and even through water activities. The only negative is the white cast. Not as bad as others but just be aware it doesn’t fully rub in.
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Reviewed in the United States on May 1, 2025

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