A Big Life in Advertising

A Big Life in AdvertisingThe first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.* From her role as fledgling copywriter at Doyle Dane Bernbach the agency that made big car obsessed America fall in love with the funny little Volkswagen to her brilliant campaign for Braniff Airways that had the flying public

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.*
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York ' and 'Plop plop, fizz fizz, oh what a relief it is.'
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

Binding Type: Paperback
Publisher: Touchstone Books
Published: 04/29/2003
ISBN: 9780743245869
Pages: 320
Weight: 0.65lbs
Size: 8.30h x 5.50w x 0.90d

Review Citations: Business Week 06/30/2003 pg. 22