SKU: 33893031610

Parachute : Subversive Design and Street Fashion

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Description

Parachute : Subversive Design and Street FashionA chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant garde in attitude and design, Parachute brought together high and low, the establishment and the

A chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant-garde in attitude and design, Parachute brought together high and low, the establishment and the underground. The clothing was defined by androgynous looks, oversized silhouettes, elevated essentials, and graphic references to past and future, from exaggerated trench coats to "space samurai kimonos." Together with a considered retail presence, which combined an industrial aesthetic in the stores with exuberant photography campaigns, the brand created a vision for street fashion that is keenly relevant today. Walker explores the history of the brand through hundreds of images, many never published, including personal photography from the founders of the label alongside striking editorial and campaign imagery. A go-to label for stars like Madonna, Peter Gabriel, and David Bowie, Parachute both encapsulated the exuberance of the 1980s and signaled the future in clothing and retail. Uniquely designed with ephemera layered over photographs as if in the founders' own scrapbooks, this is a definitive insight into a highly influential cult 1980s brand, and a key reference for fashion historians and designers alike. The text for this book is in both English and French.

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SKU: 33893031610

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4.7 ★★★★★
Based on 12 reviews
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M
Verified Purchase
MM
Carnegie, US
★★★★★ 5
Great for tough chewers!
Color: carrot orange
This is awesome for my 85# Labrador. He is very destructive with toys and this has held up great. After months of playing with it, only teeth marks on it. Worth every penny. The green top crinkles which my dog loves.
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Reviewed in the United States on June 6, 2026
M
Verified Purchase
Minh Ngo
Carnegie, US
★★★★★ 5
My dog was obsessed with these
Color: carrot orange
Bought these for my dog and they were an instant hit. The carrot shape is cute, but more importantly they kept my dog entertained for quite a while. The squeaker still works and the toy has held up better than I expected considering how rough my dog can be with toys. I always expect squeaky toys to be destroyed within a day or two, but these have lasted surprisingly well. They're lightweight, easy for my dog to carry around, and have become one of the toys that gets picked out of the basket the most. If your dog enjoys squeaky toys, these are definitely worth a try.
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Reviewed in the United States on June 1, 2026
B
Verified Purchase
Brian M
Whiting, US
★★★★★ 5
Good one.
Color: carrot orange
Our Lab loved it. Nice and sturdy apart from the leaves, which were short lived. Overall a good toy for a big boy.
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Reviewed in the United States on April 12, 2026
L
Verified Purchase
Lisa C.
Port Orchard, US
★★★★★ 4
Fun for retrieving and chewing.
Color: carrot orange
My lab loves this carrot, and uses it to retrieve and is not easily destroyed. However, he was able to pull off the leaves the first day. It’s still functional, just know they’re gonna come off if you have a chewer. Purchased based of recommendations for indestructible toys.
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Reviewed in the United States on April 21, 2026
T
Verified Purchase
The fabric is a soft Jean material which is nice. It only shrinks a very small amount. It is NOT meant for tall people. I ordered a medium and I’m 5’10 135 lbs and they are high waters unfortunately
Lake Worth, US
★★★★★ 5
Great
Color: carrot orange
The greenery came off very quickly after a few chews but the orange rubber material, my pup really enjoys. It feels good on her teeth and she will just chew on it for hours.
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Reviewed in the United States on April 24, 2026

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