SKU: 12079911500

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair Tech

Sale price$151.47 Regular price$168.30
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Description

Progressive Brush Kerasoft No Formaldehyde Treatment 2x1L - Itallian Hair TechTotally free of formaldehyde or stinging, perfect natural straight without damaging the strands, in addition to intense shine, the product does not alter the color of the hair, can be used on blond or dyed hair, without exceeding the board temperature of 190Graus. Itallian Kerasoft Kit Keraliss provides the reduction of volume and frizz of curly, wavy or bulky hair. Itallian Kerasoft Kit Keraliss promotes deep cleaning with the removal of residues and

Totally free of formaldehyde or stinging, perfect natural straight without damaging the strands, in addition to intense shine, the product does not alter the color of the hair, can be used on blond or dyed hair, without exceeding the board temperature of 190Graus.

Itallian Kerasoft Kit Keraliss provides the reduction of volume and frizz of curly, wavy or bulky hair. Itallian Kerasoft Kit Keraliss promotes deep cleaning with the removal of residues and impurities accumulated in the fiber and prepares the strands to receive the progressive straightening free of formaldehyde and glyoxylic acid, which leaves the hair with smooth and disciplined effect, with natural movement, shine and softness.

Acidic Amides: Raw material approved by ANVISA. They promote straightening and treat the hair fiber simultaneously. Its low pH acts on the cuticle and on hydrogen and saline bonds. The shape change happens in conjunction with the use of thermal heat and mechanical force to obtain the shaping of the wires.

- Promotes progressive straightening, which improves with each application
- Reduces volume and fights frizz
- Facilitates the modeling of unruly and voluminous hair
- Gives shine, softness and natural movement to the wires
- It is safe for application, as it does not contain formaldehyde or release irritating vapors

Hydrolyzed and Quaternized Keratin: Low molecular weight protein with charge. Neutralizes the negative charges present in the threads, ensuring high substantivity.

- Penetrates easily into the threads and provides damaged fiber regeneration
- Provides dampness and combability to damp and dry hair
- Prevents the formation of split ends
- Protects the strands from moisture: maintains the hairstyle and reduces frizz

Argan oil: Known as the liquid gold of Morocco, it is the result of pressing almonds and nuts from the Argania spinosa tree. It has antioxidant agents and high levels of Omega 6 and 9.

- Promotes deep nutrition
- Moisturizes and softens the texture of dry hair
- Antioxidant action
- Anti-frizz effect

Coconut Oil: Extracted from the pressing of fresh coconut pulp, it has high levels of lauric, myristic and caprylic acids.

- Excellent conditioning agent
- Provides shine and softness
- Improves hair combing

Cotton Oil: From the pressing of the cotton seed, it is rich in Vitamin F.

- Anti-drying shield
- Restores the hair's natural elasticity
- Promotes emollience

Macadamia oil: Originating in Australia, it is obtained by pressing macadamia nuts. Considered the largest vegetable source of Palmitoleic Acid, it also contains Oleic Acid, in addition to Omegas 3 and 6.

- High hydrating and reconstructive potential
- Provides accentuated shine
- Provides long-lasting conditioning

Olive Oil: Resulting from the pressing of olives, fruit of the olive tree, it has a high content of Oleic Acid.

- Highly emollient agent
- Provides nutrition
- Recovers the natural flexibility of the wires

Mentilla Lactate: Releases the menthol molecule in a progressive and prolonged way during and after washing the hair.
- Long-lasting refreshing action
- Detox and deep cleansing effect without damaging the hair fiber
- Replaces the fragrance of the shampoo, as it gives the product a minty odor

How to Use:
Wash your hair with the Itallian Kerasoft Purifying Shampoo, rinse and repeat the application. Remove around 80% to 90% of the moisture from the wires using a dryer.

With the help of a brush, apply the Itallian Keraliss Kerasoft Brush strand by strand.

Let it act for 20 to 30 minutes on chemically treated, colored, bleached or streaked hair and for 40 to 50 minutes on resistant hair, always according to the strand test. During the break time, align the strands with a comb.

Rinse only with water to remove about 80% of the product. Dry the wires and brush them with a dryer.

Then, plank thin strands to seal the cuticles.

Colored Hair: The use of a thermal board above 200 ° C favors the opening of the cuticles and the loss of color deposited outside the capillary cortex in the permanent and semi-permanent coloring processes, the toners.

All types of hair: The Itallian Keraliss Kerasoft Brush can be applied to the strands after other chemical processes, as long as the strand test result is satisfactory. The wick test is indispensable in any situation, be it application or reapplication. Special attention should be paid to chemically treated, colored, bleached and / or straightened hair.

Wick test: The wick test is essential in any situation, be it application or reapplication. Select three strands in different regions of the head and proceed step by step to the end. Observe the resistance and elasticity of the wires. Do not apply the product if the wick test is brittle.

Contains:
-01 Itallian Hair Tech Kerasoft Shampoo 1L
-01 Itallian Hair Tech Kerasoft Progressive Treatment 1L

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 12079911500

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4.7 ★★★★★
Based on 18 reviews
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Keepin’ItReal77
Lake Worth, US
★★★★★ 5
Perfect for small dogs!
Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1)
My toy poodle loves these little sticks. They are small and easy for him to chew, and he loves the peanut butter flavor. The twists are high quality, according to my pup! He gets one a day, and he looks forward to treat time. The snack is perfect for a treat because it does not keep him from eating his food.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 23, 2026
H
Verified Purchase
Happytipp
Alexandria, US
★★★★★ 5
Great treat!
Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1), Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1)
Wonderful treat for my Corsos! They also easily break apart if they need just a small goodie 🙂 I've had these on Subscribe & Save for over a year now.
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Reviewed in the United States on April 17, 2026
H
Verified Purchase
Heather S (inkedrt)
Battle Creek, US
★★★★★ 5
Poochie love
Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1)
My dogs LOVE these SO much! Great quality for some cute, pampered poochies!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2026
L
Verified Purchase
Leilani
Battle Creek, US
★★★★★ 5
My dogs say these are five stars (and they’re the real bosses here)
Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1), Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1)
I was a little worried these treats might be teeny tiny, but they’re actually the perfect size for my 10 and 13-pound rescue Chihuahuas. They love them so much that if I even touch the bag, they come running like it’s the ice cream truck for dogs. The texture is great — chewy but not too hard — and they keep the pups busy for a little while. I also like that they’re rawhide-free and easy to digest. The peanut butter smell must be amazing to them because they act like it’s the best thing they’ve ever tasted (and honestly, judging by their excitement, maybe it is). I’ve officially learned that I’m not allowed to open this bag unless I’m ready to hand out treats immediately — no exceptions!
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Reviewed in the United States on October 13, 2025
K
Verified Purchase
Kara
Draper, US
★★★★★ 4
Dogs like them
Flavor Name: Peanut Butter, Size: 55 Count (Pack of 1)
My dogs like these, but they're not quite what I expected. They're very thin and oddly flexible. By advertising they were "rawhide free" I assumed they'd be a little longer lasting (like a rawhide replacement). It's not a big deal because they're not expensive, but they don't last long once I give them to my dogs. I don't like the smell much, but I'm pregnant and more smell-sensitive than most now. My husband doesn't seem as bothered by the smell, so they might not be too bad for most people. The smell isn't bad enough that I wouldn't repurchase, but I think I'd probably choose something else since they don't last long and I was looking for something to keep the dogs busy for at least a few minutes.
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Reviewed in the United States on May 21, 2023

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